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Guides & insights

Name: suky
Author: suky

Practical guides on event data contracts, tracking best practices, and analytics governance.

The next thing to read your event data won't be a person

Agents are becoming the main thing that reads your event data — and they can't tell a drifted table from a good one. Why I built suky, launching today.

July 23, 2026

industry6 min read

AI Coding Made Your Engineers 10x Faster — and Your Event Data 10x Worse, 10x Faster

Coding agents made generation free — and tracking drift continuous. Why per-change verification against warehouse reality is the only defence that scales.

June 12, 2026

industry8 min read

Why I Built suky: The Missing Layer Between Your Tracking Plan and Your Warehouse

Every data team has a tracking plan. Almost none of them are enforced. Here's why I built suky to close that gap.

April 12, 2026

industry11 min read

Your Tracking Plan Is Already a Data Contract. It's Just a Bad One.

The data contracts movement has transformed how data teams manage database quality — but it's ignored the messiest, most business-critical data source in your warehouse: behavioural events.

April 12, 2026

guides10 min read

What Are Event Data Contracts? A Complete Guide

Event data contracts define the structure, ownership, and quality expectations for behavioural events — and why a spreadsheet tracking plan is not one.

April 11, 2026

guides12 min read

Event Tracking Best Practices for SaaS Products

The principles I keep coming back to when designing event schemas for SaaS products — activation, adoption, subscription lifecycle, and the mistakes I see most often.

April 11, 2026

guides8 min read

How to Set Up Segment Protocols for Schema Validation

A walk-through of configuring Segment Protocols for event schema enforcement — and the limitations worth knowing about before you commit.

April 11, 2026

guides7 min read

Data Contract vs Schema Registry: What's the Difference?

Data contracts and schema registries get used interchangeably in most conversations — but they solve different problems. Here's how they fit together.

April 11, 2026

industry9 min read

5 Signs Your Analytics Data Is Broken (And How to Fix It)

Five symptoms I keep seeing on data team calls — and what I'd do about each one.

April 11, 2026